Is Organic Social Media Growth Dead? Nope. But It’s Harder Than Ever
Everyone’s saying organic Instagram growth is over. That unless you’re pouring money into ads, you might as well give up.
That’s not true. But let’s be real, it’s harder than ever.
Why Growing Organically Feels Impossible Right Now
A few years ago, you could post a half-decent photo, throw in some hashtags, and you would get new followers. Now? Not so much.
Here’s what changed:
Social media is more competitive. There’s more content than ever, and Instagram’s pushing ads hard.
Big brands have full teams dedicated to growth. Crumbl Cookies has 30+ people running their social media. For cookies!
The algorithm isn’t in your favor. Instagram boosts content that gets saved, shared, and commented on. If people just scroll past, you’re out of luck.
So, if you’re still just posting and hoping, it’s time to rethink your strategy.
How to Actually Grow on Instagram in 2025
Partner with Influencers (the Right Way)
Not all influencers are created equal. Find creators who actually align with your brand, not just anyone with a big following.
Use a Small Budget to Boost Your Best Content
Even $10-$20 per post can get your content in front of more people. Focus on posts that are already performing well organically.
Collaborate with Brands That Share Your Audience
Team up with businesses that aren’t direct competitors but have similar followers. Co-branded content exposes you to fresh eyes.
Run Giveaways That Attract the Right People
Not all giveaways are worth it. A random iPad giveaway? You’ll get followers who’ll unfollow right after. Offer something that speaks to your target audience.
Here’s the Truth About Organic Growth
If you’re expecting 2% monthly growth without strategy, collaborations, or ad spend, it’s going to be a struggle.
Most accounts see 0.5% growth per month. The ones growing faster? They adapt.
✔ They show up consistently.
✔ They focus on engagement.
✔ They get creative with partnerships.
Want to Grow in 2025? Here’s What to Do Next
➡ Stop posting randomly. Get strategic.
➡ Find influencers and brands to collaborate with.
➡ Accept that a small budget can go a long way.
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