Social Media Marketing Trends week of February 25th
Going off the grid can sometimes be just the right thing for your social media strategy.
At Authentic, we are not the type of agency that shouts “Post 2-3 times a day!” or “Use this hack!”
We are about helping you find your voice, and show up in the modern conversation.
Do we love trends and news?
Yes! Our belief is that being aware of them makes for greater connection and conversation.
But should you just copy and paste? No.
Should you jump into everything? No.
Here’s the thing:
It can be hard to know what to jump onto, or what to say - when you don’t know your own point of view.
I think sometimes social media can give us so many messages, and overwhelm, that we loose connection to our inner voice and just begin to consume. I have certainly been impacted by this!
Going off the grid can help you reconnect to your own inner wisdom, truth, and I highly recommend doing it not only for your personal well being, but also for your BRAND.
To truly understand your brand and be able to represent it online, you need to KNOW it.
You need to be able to personify your brand.
Imagine your company is a person. Is it you? Is it someone else? Who are they?
EASY: What do they look like / wear / do / buy?
ADVANCED: What do they believe / support / protest?
When was the last time you spent time with your brand ‘offline?’
I cannot tell you how important it is to reconnect to this clarity, so that you can show up authentically when you are back online.
After my vacation and 4-day-phone-hiatus,
I am feeling SO pumped about my reconnection…
to myself
my vision as a leader
AND the Authentic 2.0 content we are about to reveal in March!!!!!! 👀
Pookie Looks Fire
Prompt: Okay we are starting with the easy ones and then getting to the harder ones. This one is capital S for Silly, and the internet is having fun with it! Honestly, I think their weirdness is pretty cute and authentic. Kudos to this couple for just letting their lovey-dovey freak flags fly and it garnering them big new fame.
Visual Ideas:
Get with a friend and lip sync the famous Pookie ensemble audio
Not able to do the lip sync? Take inspo from them and have an authentic convo in front of the camera with a significant other!
Visuals: A dentist office did it, Reese Witherspoon, Great use of the audio w no lip sync
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