Social Media Trends Week of February 3rd
Is there such a thing as “too authentic?”
My whole life I have been described as honest, genuine, and authentic.
and I wear that with pride.
However, at the same time, I have also been called blunt, emotional, and an over-sharer.
I know the negative side of sharing too much, personally and deeply.
When I started my company - Authentic meant a few specific things to the work we do:
1) Content made on a phone, for mobile consumption.
2) Made by a Mom, for a Mom. Our content should always feel and speak like a friend who gets it.
3) Done for you services, that no one could tell wasn’t you.
But lately I am going even further to deepen my own practice of authenticity.
I have been working with an expert in the field, Justin Schuman, as my personal coach over the last few weeks.
It has been eye-opening.
He describes communicating the authentic portrayal of yourself almost like a balance beam.
Sometimes, you’re going to fall off to one side.
Or to the opposite side.
But when you are centered, aligned and in focus - you can shine on that beam.
This work with Justin has been difficult.
And I have fallen off the beam a few times.
But I am really excited to sharpen my skills.
And there’s only one way you get really good at anything.
PRACTICE.
So, you’ll see me practicing on social, experimenting with different formats!
Let’s Show Up Authentic, together, friends. :)
XO,
Lindsay
My Shayla Returns
This trending audio on TikTok has us all feeling the love and excitement! It's all about those special moments when our best friends or partners bring a little extra joy into our lives.
Here are some situations where we can't help but smile when we hear from our favorite people, and you can use them as inspiration to be a part of this trend:
When you're working late and your best friend sends you a funny meme, that totally brightens your night.
When you're having a rough day and your significant other surprises you with a quick "I love you" message, it makes everything better.
When someone you care about accomplishes something, you feel so proud of them.
When your favorite client tells you they love working with you, it makes your day.
When one of your kids does something unexpected that makes you proud, it's the best feeling ever.
These are the moments that make our hearts swell with joy and remind us how lucky we are to have such amazing people in our lives. So jump on this trend and share your own special moments with the world!
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