Top Mom Influencers Driving Trends

Some of the most impactful influencers are mom influencers. These are moms sharing their parenthood journey, setting trends, and shaping brands. According to a LinkedIn article “women drive 70-80% of all consumer purchasing through buying power and influence,” so see who are the top mom influencers driving trends.

Katie Breard (@methodbykatiebreard)

Katie is the owner of Method by Katie and is a fitness and nutrition coach helping moms. Katie posts workout and nutrition content. Follow her on Instagram and TikTok.

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Brianne Manz (@strollerinthecity)

Brianne owns Stroller In The City blog and shares her journey navigating life in NYC as a wife and mom as well as posting about fashion, travel, and all things kids. Follow her on TikTok, Facebook, and Instagram.

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Mary Wassner (@downtownchicmoms)

Mary is a mom of 3 and a mommy, beauty, fashion, diy, and fitness blogger who posts about all these topics to give people inspiration and tips. Follow her on Instagram and Facebook.

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Natasha D'Anna (@twindollicious)

Natasha is a lifestyle Influencer with a behavioral therapy and special needs background.  Natasha shares life raising three kids, family, and parenting tips. Follow her on Instagram and TikTok.

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Ara Sofia (@aratakyiesq)

Ara posts is a mom of 3 and posts about her pregnancy, parenting tips, and marriage. Follow her on Instagram.

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Katie Stauffer (@kcstauffer)

Katie shares hilarious and heartwarming videos featuring her twin daughters, Mila and Emma. Her ability to capture the funny side of parenting while addressing real-life challenges makes her resonate with parents. Follow her on Instagram, YouTube, and TikTok.

Christine Andrew – @christineandrew

Her content is a mix of outfit trends, family adventures, and candid moments with her children. Whether you're looking for fashion tips, travel inspiration or relatable mom content, Christine's posts are both aspirational and relatable. Follow Christine on Instagram and TikTok.

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Cat & Nat – (@catandnat)

Dynamic duo Cat & Nat are renowned for their candid and comedic take on motherhood. Through their podcast, Instagram and TikTok channels, they tackle the unfiltered realities of parenting with humor and honesty. Their relatable content has created a supportive community of moms who appreciate their no-holds-barred approach to discussing the challenges and joys of motherhood.

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Brooke Raybould – @brookeraybould

Brooke is a mom to four boys and likes to help women to prioritize themselves as well as their family. She shares daily routines, tips, and strategies on Instagram and TikTok, and offers A Mom’s Guide to DISNEY WORLD!

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Yasmyn Switzer – @yasmynswitzer

Yasmin shares stories about motherhood and vlogs on vlogs about pregnancy, parenting, fashion, beauty, relationships, and more! Check her out on YouTube, TikTok, and Instagram.

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Jessica Shyba (@mommasgonecity)

Jessica Shyba gained fame with her "Theo and Beau" nap time photos that captured the adorable bond between her son and their puppy. Since then, she has continued to share fun moments with her family including her four children and numerous pets. Jessica’s content highlights the joys of raising a family alongside furry companions, making her a beloved figure in the mom influencer space. Follow Jessica on Instagram and TikTok.

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