How We Turned Affiliates Into Advocates
Launching a new brand in a competitive space is no small feat, but with the right strategy, it’s possible to create a loyal audience and drive real results. One client came to us with the goal of building an engaged community from scratch.
Understanding the Challenge
The Problem
When this brand approached us, they were just starting out with:
Little to no followers on social media.
Minimal content and engagement with their audience.
A need to build brand awareness and credibility in a saturated market.
The Solution
Leveraging Content and Affiliate Marketing
We developed a strategy to establish their brand presence and build a loyal following:
Posting 10–14 times per week to ensure consistent visibility across platforms.
Running TikTok ads to drive brand awareness and highlight product benefits.
Partnering with 50 affiliates per quarter and providing them with content toolkits, including Canva decks and ready-made cheat sheets.
Engaging with affiliate-created videos by resharing their content, responding to comments, and boosting visibility through stories.
The Results
📈 Steady weekly growth in followers, creating a solid foundation for the brand.
🎥 An affiliate video generating 1.3M views, over 111K likes, and 2,376 shares, skyrocketing product visibility.
🤝 High acceptance rates for affiliate partnerships, showing strong interest and engagement from creators.
This approach not only built awareness but also created a network of advocates who are genuinely invested in the brand’s success.
The Takeaway
Empower Your Advocates
Providing affiliates with tools and support ensures they’re set up for success.
Consistency Pays Off
Posting frequently and engaging with your audience keeps your brand top of mind.
Creativity Drives Results
Investing in creative content and ads helps you stand out in a crowded market.
Building a Network of Loyal Advocates
This story proves that even new brands can achieve big results with the right strategy. By empowering their affiliates and staying consistent, they’ve built a loyal community that continues to grow. How can you turn your affiliates into advocates for your brand?
