How We Engaged London Families Through Creative Social Media Strategies
Building an engaged community on social media isn’t just about posting—it’s about creating content that resonates and brings people together. One of our clients faced the challenge of an unengaged following, inconsistent posting, and missed opportunities for collaboration. Here’s how we helped them turn things around and grow their presence among London families.
Understanding the Challenges
The Problem
When our client came to us, they were struggling with:
A small audience of under 600 followers.
Low engagement that limited their ability to connect with their audience.
Missed opportunities for partnerships and community events.
It was clear they needed a strategy that would make their brand more active, visible, and engaging for their target audience.
The Solution
Crafting a Personalized Strategy
We built a strategy designed to engage parents in London by focusing on content that’s both relatable and valuable. This included:
Content Pillars:
Discover London: Highlighting family-friendly events and activities around the city.
Surprise & Delight: Fun ideas like scavenger hunts and playdate matchmaking for moms.
Mumhood: Relatable parenting content that speaks directly to everyday challenges and joys.
Influencer Collaborations:
Partnered with 7 influencers to host events, including giveaways, coffee meet-ups, and story takeovers.
These collaborations helped bring fresh eyes to the brand and boosted credibility.
Community Engagement:
Created events that brought families together, like scavenger hunts and free gatherings, to increase brand visibility in the local community.
The Results
Our strategy delivered significant outcomes:
📈 A follower count that grew from under 600 to well beyond their goal of 2,000 followers in just 3 months.
📈 Increased visibility through events and collaborations, introducing the brand to new audiences.
📈 A highly engaged community that interacted with posts, Reels, and DMs, helping build loyalty.
As the client put it:
"The team has exceeded all our expectations. They’ve helped us build a loyal community and strengthened our brand identity in ways we didn’t think possible."
The Takeaway
Relatable Content Resonates
By focusing on local events and parenting challenges, the brand was able to connect authentically with their audience.
Partnerships Expand Reach
Collaborating with influencers and hosting events put the brand in front of new audiences and built credibility.
Consistency Is Key
Frequent posting, paired with meaningful community engagement, turned followers into loyal advocates.
From Followers to Community Advocates
This case study shows how a thoughtful social media strategy can transform a brand’s online presence. By connecting with parents through relatable content and local partnerships, our client built a vibrant and loyal community that continues to grow.
What’s your next move to connect with your audience on a deeper level?
