How We Went From Sleepless Nights to Social Success
When it comes to supporting parents, social media can be a powerful tool—but only if it feels authentic, relatable, and valuable. One of our clients faced the challenge of a page that was overly graphic-heavy, lacked relatability, and wasn’t building the kind of awareness they needed. Here's how we turned things around and helped them become a trusted resource for parents.
Understanding the Challenge
The Problem
Our client’s social media presence struggled with three key issues:
A graphic-heavy page that didn’t resonate emotionally with parents.
Content that was purely informational but lacked relatability.
Minimal brand awareness in their target market.
To overcome these challenges, we needed a strategy that would connect with parents on multiple levels while also addressing their specific pain points.
The Solution
Making Relatable and Shareable Content
We shifted the focus to create content that spoke directly to parents’ needs and challenges. This included:
Educational Reels covering topics like baby sleep regressions, bedtime routines, and baby sleep cues.
Sample sleep schedules tailored to different ages, shared through trigger words in captions that encouraged parents to engage via DMs.
Seasonal content like holiday travel tips and daylight savings adjustments, paired with humor and trending audios to keep it light and relatable.
Collaborating with Experts and Influencers
To boost credibility and reach, we partnered with trusted brands and influencers in the baby space, including professionals from different countries. These collaborations helped expand the client’s visibility while reinforcing their authority in the parenting community.
The Results
Our strategy delivered measurable results that made a real impact:
📈 264K organic impressions on Instagram content.
📈 An engagement rate of 3.7% on Reels, well above industry averages.
📈 A 414% increase in Instagram followers, far exceeding expectations.
The client shared their thoughts on the process:
"Working with Authentic was like hitting the social media jackpot. They just get it—from what’s trending to creating content that resonates with our audience, all delivered with energy and heart. Their speed, creativity, and ‘can-do’ attitude make the process fun, stress-free, and incredibly effective."
The Takeaway
Transparency and Relevance Are Key
Parents want content that feels real and relatable, not overly polished or distant. Focus on creating posts that speak to their specific challenges.
Collaboration Drives Credibility
Partnering with brands, experts, and influencers in your niche can expand your reach and establish your authority.
Consistency Builds Trust
Regular posting, paired with active engagement in DMs and comments, creates a loyal and connected audience.
Empowering Parents, Building Trust
This case study is proof that when you combine relatability, expertise, and creativity, you can transform a social media presence into a valuable resource. By focusing on the needs of parents, we helped our client become a trusted guide in their journey through the challenges of baby sleep.
