How to Grow Your Followers On TikTok
In today's digital age, TikTok has emerged as a powerhouse platform for engaging content, making it an invaluable tool for small business owners, social media managers, and content creators aiming to expand their reach. With its unique algorithm and highly engaged user base, TikTok offers a fertile ground for those willing to invest time and creativity into their strategy. Here’s how you can grow your followers on TikTok and leverage its potential to boost your brand.
Understanding TikTok’s Algorithm
Before diving into strategies, it’s important to understand what drives content visibility on TikTok.
The platform's algorithm analyzes signals by a user to determine what is the best content to show them. These signals include comments, follows, likes, and how long they spend on a video; TikTok factors all of the variables into what videos appear on someone’s For You page and in what order. This means your content's engagement rate, relevance, and personalization play pivotal roles in your page’s success.
Know Your Target Audience To Grow Your Community
Once you know who your target audience is, the next step is to tailor your content to match what their interests and likes are. This doesn't mean losing your authenticity but rather aligning your creative expression with what engages your audience most effectively.
Stay On Top Of TikTok Trends
Trends on TikTok can skyrocket your visibility. Keep an eye on trending sounds, challenges, and video formats that align with your niche.
Some tips to stay on top of TikTok trends:
Use the Discover page
Engage with the community
Follow creators and trendsetters
Collaborate with creators
Value-Driven Content
Whether it's educational, motivational, or simply entertaining, ensure your content provides value. TikTok users favor content that either teaches them something new, makes them laugh, or inspires them in some way.
Authentic Content
TikTok thrives on authenticity, so make sure your content feels genuine rather than overly polished or salesy. Share behind-the-scenes takes, funny and personal stories to build a stronger connection with your audience.
Experiment and Analyze
The beauty of TikTok is its immediacy and feedback loop. Experiment with different content types to see what sticks. Use TikTok analytics to evaluate the performance of your posts and refine your strategy as needed.
Be sure to choose the right objective for your business. Do you want more followers, profile visits, page visits, or to do live streams? Whatever your objective, it will be important to work closely with your social media agency to make sure you’re achieving this.
We have grown Tocabe’s TikTok over the last 6 months by:
+6594% increase in followers
190k Post Views
+2423% increase in Profile
Ready to grow your TikTok presence? Schedule a discovery call with us today!