What To Expect Working With A Social Media Agency
Today, social media is a great tool for businesses looking to expand their reach, engage with their audience, and drive growth. However, managing social media effectively can be time-consuming and complex, requiring a deep understanding of platforms, trends, and best practices. This is where social media agencies come in. Working with a social media agency like Authentic Community Marketing, will help you navigate the ever-changing social media landscape, create compelling content, and achieve your marketing goals. But what exactly can you expect when partnering with a social media agency? Let's dive in.
Strategic Social Media Marketing Strategy
A huge benefit of working with a social media agency is their expertise in developing targeted social media strategies. We will take the time to understand your business, your target audience, and your goals, and then create a tailored plan to help you achieve them.
This strategic planning process typically includes:
Conducting a social media audit to assess your current presence and identify areas for improvement
Defining your target audience and creating buyer personas
Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals
Determining the most effective social media platforms for your business
Developing a content strategy and editorial calendar
Establishing key performance indicators (KPIs) to measure success
By having a clear, data-driven strategy in place, you can ensure that your social media efforts are focused and aligned with your overall business objectives.
Creating Social Media Content
Crafting compelling, engaging content is at the heart of any successful social media strategy. A social media agency will have a team of skilled content creators, including copywriters, designers, and videographers, who can bring your brand to life across various social media platforms. At Authentic Community Marketing, we’ll collaborate with you and your team to understand your brand voice, messaging, and visual identity, and then create a variety of content types, such as:
Eye-catching graphics and images
Engaging videos and animations
Blog posts
User-generated content campaigns
By consistently delivering high-quality, valuable content, a social media agency can help you build brand awareness, foster engagement, and establish your business as a thought leader in your industry. Check out our portfolio to see what we’ve done for other brands.
Social Media Community Management
Social media is not just about creating content, it's also about building relationships and fostering a sense of community around your brand. Our team will handle the day-to-day management of your social media accounts, so you have more free time to work on other aspects of the business.
Monitoring and responding to comments, questions, and direct messages
Identifying and addressing customer service issues
Engaging with influencers, partners, and other relevant accounts
Moderating discussions and enforcing community guidelines
Analyzing audience sentiment and gathering feedback
Social Media Performance Tracking and Reporting
Measuring and analyzing the performance of your social media efforts is crucial for making data-driven decisions and continuously improving your strategy. We will track your social media metrics and provide you with a monthly report.
These include:
Reach and impressions
Engagement (likes, comments, shares)
Click-through rates
Conversion rates
Follower growth
Our team is passionate about providing each brand with its own custom social media strategy. We go deep to learn, live, and BE your brand! Its personification and social media crosses everything from marketing to public relations, to customer service and operations. Schedule a discovery call and learn what we can do to make your brand stand out from the crowd.