How to Start Creating UGC Content (and Why It’s Worth It)
Thinking about diving into UGC (User-Generated Content)? Let’s break it down.
UGC is all about creating content that features products in a way that feels authentic, relatable, and influential.
Here’s how to get started:
Step 1: Showcase Products You Already Love
The best UGC content comes from products you actually use in your day-to-day life. Think about what you already love and recommend to friends.
Talk About It: Share why you love the product. Be honest and specific.
Demonstrate It: Show how you use it in real life.
Day-in-the-Life: Feature the product as part of your routine.
Example: If you’re a coffee lover, film yourself making your morning brew with your favorite coffee maker. Talk about why it’s a game-changer for your busy mornings.
Step 2: Learn from Influencers You Admire
Find creators with a style you love and reach out to them. Building relationships with influencers can help you learn the ropes and grow your skills.
At Authentic, we have the Authentic Creators Network, where we connect larger influencers with smaller creators. It’s a space to learn, grow, and even land paid or gifted brand collabs.
Why UGC Is Powerful
UGC isn’t just about promoting products. It’s about:
Feeling Creative: Use social media as a tool to express yourself.
Making Money: Turn your content into a side hustle.
Building Community: Connect with other creators and moms who “get it.”
Join the Authentic Creators Network
If you’re just starting out, having a community can make all the difference. The Authentic Creators Network is where we go for all our brand deals. It’s also a space to learn, grow, and feel empowered as a creator.
UGC is more than just content, it’s a way to feel creative, connected, and empowered. Whether you’re showcasing your favorite products or learning from other creators, it’s a tool that can bring joy (and maybe even a little extra cash) into your life.
Stay on top of social media trends! 📬 Join the Authentic Creators Network, the content creator network of our CT social media marketing agency and get exclusive prompts delivered right to your inbox.
