How to Write Captions on TikTok That Actually Work

Let’s talk TikTok captions. If you’re not getting them right, you’re missing out on serious engagement. As someone who runs a social media agency and posts hundreds of videos every month, I’ve learned a thing or two about what works. 

Here’s the deal: your captions matter, but not in the way you might think.  

First, think like a consumer. Most people only read the first line of your caption. That’s it. So, make that first line count. Be funny. Be intriguing. Make them want to tap and read more. But most viewers won’t read past that first line. Keep it short and snappy.  

Now, let’s talk about SEO. Yes, TikTok has a search bar, and people use it. Your captions can help your videos show up in those searches. How? Use longer captions packed with keywords. Think about what someone might type into TikTok to find your content. For example, if you’re showcasing a viral lip stain, your caption could include phrases like “TikTok viral lip stain,” “dark lip color,” or “TikTok makeup finds.”  

You don’t need to stuff your caption with hashtags. Just weave those keywords naturally into your text. This helps TikTok’s algorithm understand what your video is about and boosts its chances of being discovered.  

Hook them with a killer first line. Use SEO-friendly keywords to help your video get found. It’s simple, but it works.  

Why Customer Stories Are the Secret to Social Media Success

Starting a business and wondering how to kick off your social media? Here’s a tip you might not expect: your customers hold the key.

While many think founder-led content is the way to go, there’s something even more powerful: your customer stories.

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