Meta’s New Follower Growth Ads: A Game-Changer for Instagram and Facebook

Meta has quietly introduced something that could be a huge win for creators and businesses: ads with the goal of growing followers. If you’ve been struggling to grow your audience on Instagram or Facebook, this is your moment.

TikTok has had this feature for a while, and it’s been incredibly effective. 

On Meta platforms, growing followers used to require workarounds, like running traffic campaigns to your Instagram page. It wasn’t a direct option, until now.

With this new feature, you can run ads specifically aimed at growing your community. And the best part? It’s working really well.

Why should you test it?

If growing your Instagram or Facebook following is a goal for 2025, this new ad feature is a must-try. It’s a straightforward way to build your community, and early results show it’s effective.

Plus, it’s cost-efficient. If TikTok’s success with this strategy is any indication, Meta’s version is worth testing.

Start small, test it out, and see how it works for you.

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