How to Make Moms Laugh Online (Hint: It’s All About Relatability)
Let’s talk about moms on social media. They’re tired. They’re busy. And they’re scrolling for one thing: content that feels like it was made just for them.
At Authentic, we’ve cracked the code. The secret? Humor + Relatability.
Think: Being elbow-deep in poop.
Getting “nap-trapped” in your car while your toddler snoozes.
These are the moments moms live every day. And when you turn them into content? Magic happens.
Why This Works
Moms don’t want perfect. They want real. They want to laugh at the messy, chaotic, unfiltered parts of parenting.
We use tools like CapCut memes and trending sounds to turn everyday struggles into shareable content. Why? Because nothing says “I get you” like a meme about hiding in the bathroom to eat candy.
How We Do It
Spot the Struggle: What’s making moms sigh, laugh, or cry this week?
Add Humor: Turn that struggle into a meme, reel, or story. Think: “When you finally sit down… and hear ‘Moooooom!’ from the bathroom.”
Keep It Simple: Use trending audio or templates to make creation faster.
Example: A CapCut template showing a mom “trapped” under a sleeping kid with the caption: “This is my life now. Send snacks.”
Why Moms Love This
It’s not just about laughs. It’s about feeling seen. When content mirrors their reality, moms tag friends, share stories, and say “YES, THIS.”
Moms are the ultimate audience. They’re loyal, engaged, and desperate for content that doesn’t take itself too seriously. Make them laugh, and they’ll stick around.
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