Social Media Marketing Trends week of January 21st
How are your analytics looking so far, babe?
Have you checked to see what your Reach, Engagement, and Follower numbers have been since January 1?
If not, this is your sign to take a deep breath and look 👏 at 👏 the 👏 numbers! 👏
We chatted about this in the IG group chat, and I’m excited to share here some of the incredible wins we are seeing already:
Leah of Kinda Mindful, is green across the board, with +633% on non-follower accounts reached!
Lynzie @holisticheartmama is also green across the board, and up 46% in engagement!
Christie of August & Ellis is up 16% in followers!
Before we get into the prompts, a few things you need to know about growing followers:
This is the hardest metric on the Instagram board these days, I promise you that. It’s also 90% not because of you, or anything you are or are not doing. So if you can accept that fact, you are going to feel a lot better about creating your content.
Instagram doesn’t make gaining followers easy. Their focus has not been on creating more influencers, but rather time spent on the app. They need to keep people locked in the scroll and on the Reels tab, so actually exiting that tab to go to someone’s profile, consider following them, and then doing it, Takes multiple ‘clicks’ (or taps, rather.) In the tech world, it is quite obvious that they don’t make following new people easy. If it were, there would be a one-tap button on the Reel that enabled following. That’s not the case.
Many people are actively looking to prune their following list - the narrative over the last couple years about social media for the average consumer has been largely, ‘it’s toxic,’ ‘be careful who you follow,’ etc. etc. There is MUCH more hesitancy now than 2015 - 2020. This is a mindset you have to overcome across the board in the US consumer.
Now, the things that are actually in your control, that make the difference in Follower count growth:
1) Is your content reaching the RIGHT audience? Engagement from non-followers will tell you this. SEO Keywords, Hashtag Research, Strategic Collaborations all help with this.
2) Bio optimization - does your bio tell me concisely what value you will bring to MY life if I hit follow?
3) Highlights - are the set up for the newcomer? Do they intrigue me? If your highlights are your kids names, I am telling you right now, that is not optimized for the newbie.
4) Feed Aesthetic - this one means SO much. 65% of the population are visual learners. If your feed is chaotic or unclear, you are going to loose potential follows.
This week, we are going to really lean into the heart of being authentic on the internet.
You are going to be YOURSELF on social media,
and you are going to REAP THE REWARDS of doing so.
Time to dive into your story as a human being. Your history.
Without further ado, let’s get to your creative prompts this week!
Day 1 - When I was a kid…
Prompt: Finish the above statement. Two options here:
Take it with sentiment: Share what you wanted to be when you were a kid, versus who you are now. What would you go back and tell that little girl? Jenny threw it back with her 90s hit reminding people where she came from, now its your turn.
Take it silly: People LOVE nostalgia, and it’s going to hit a nerve for people who can deeply relate to you. Koolaide or casette tapes… paint the picture of your childhood! How do we know you’re still ‘Jenny from the Block'? 😉
Visual Ideas: Do you have any old footage or pics of you as a child you can add in? Be specific, use text on screen and add to the storytelling in your caption.
Examples: Megan’s Nostalgia, Dear Younger Me
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