Top TikTok & Instagram Trends to Watch: Week of March 17th.
This Week’s Mindset: “My only competition is my past self.”
The creator economy is projected to hit $191 BILLION in 2025.
And if you're a content creator feeling like you're missing the boat, I'm here to say you're right on time.
It was announced on Friday that Poppi is in talks of being acquired by Pepsi for $1.5B. This brand has leveraged social media every step of the way.
This cements social media as THE place to be for other brands looking to follow suit.
How’d they do it? They became besties with their audience on social. They didn't just post – they collaborated with creators of all sizes, and generated content that actually entertained. Poppi generated 204 MILLION impressions last year by understanding what their millennial and gen z audiences want to see.
Whether you like Poppi or not, they are about to become a massive case study.
And this should give you more confidence that building your audience on social media is a good use of your time.
The content you make matters.
There will be plenty of growing brand activity for you to take advantage of.
You don't need a million followers to make an impact or income in this creator economy.
What you need is:
A willingness to share your authentic story
Consistency (even when it feels like no one's watching)
The courage to put yourself out there
Every single one of your followers is a real person who chose to hear from YOU.
So let's embrace this creator economy opportunity together.
If you're a millennial mom shooting content during naptime, dreaming of that brand deal – there's room for your voice.
Stop overthinking it. Just start posting.
Reply and let me know what's holding you back!
I genuinely want to help you break through.
XOX, Lindsay
Are You Going To Ruin This Fucking Moment?
Have you ever been in a situation where you just can't help but say the thing that ruins the mood? Maybe it's because you're a truth-teller, a realist, or just someone who can't let weird energy go. This trending audio is all about those moments when you have to be the one to drop the truth bomb.
The audio:
It's that vibe, that tone, that feeling of knowing you're about to say something that's going to kill the mood, but you just can't help yourself.
Why it's trending:
Because we've all been there. Whether it's calling out someone's celebrity obsession, pointing out the obvious, or just being the voice of reason in a room full of delusion, this audio is for the moment-ruiners (and we love you for it).
P.S. If you're feeling stuck, here's a little inspiration:
"When your friend says they're 'manifesting' their dream job but hasn't updated their resume since 2019."
"When someone says, 'Money can't buy happiness,' and you're like, 'But it can pay my bills, and having no debt makes me happy, so...'"
"When your partner says they'll 'help clean the house' and you're like, 'You live here too, sir.'"
Let's embrace our inner vibe-killers, because sometimes the moment needs to be ruined.
Examples: IG audio, Military, Family, Different angle, Chris Brown.
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