How We Turned a Fertility Page Into a Thriving Community
When it comes to building a supportive and engaged community on social media, it’s not just about posting content—it’s about creating a space where people feel seen and heard. One client in the fertility space came to us struggling with low engagement, declining followers, and content that wasn’t resonating. Here’s how we helped them turn things around.
Understanding the Challenge
The Problem
When the client approached us, their social media presence was falling flat:
Low engagement and a shrinking follower count.
Content that wasn’t relatable or shareable.
A graphic-heavy page that felt impersonal.
It was clear they needed a strategy that would bring their audience together and create an emotional connection.
The Solution
Building a Strategy That Resonates
We created a plan that spoke to their audience on multiple levels:
Emotional Content: Reels that showed the real journey of fertility—joys, struggles, and everything in between.
Humor: Relatable memes and funny takes on fertility costs, paired with trending audio to keep things light.
Education: Carousels breaking down fertility costs, news updates, and collaborations with clinics and influencers to build trust.
Personal Touches: B-roll moments, green screens with the CEO discussing current events, and live IG sessions with fertility experts.
Collaborating With Key Voices
We amplified their voice by partnering with leaders in the fertility space:
Fertility influencers like Dr. Lora Shahine and Ceire Nevins.
Podcasts and clinics like The Queer Family Podcast and Circle Surrogacy.
Hosting giveaways with community members like Tia Conway to foster excitement and engagement.
The Results
The impact was undeniable:
📈 4K+ followers gained.
📈 4.46% engagement rate on average.
📈 61K+ interactions in total.
📈 7.5K reach per Reel on average.
📈 A community that doesn’t just double-tap and bounce.
Content that was widely shared and discussed within the community, creating a stronger connection with their audience and turning their social media into a place where people feel heard and understood.
As the client said:
"They’ve transformed our social media into a place where people feel heard and supported. It’s not just content—it’s a real community."
The Takeaway
Speak to Your Audience’s Heart
Emotional content and humor create a space where people feel connected to your brand.
Educate and Empower
Educational posts build trust while adding value to your audience’s lives.
Collaboration Amplifies Impact
Partnering with the right influencers and organizations can expand your reach and build credibility.
From Posts to Community
This case study shows that social media isn’t just about content—it’s about creating real, meaningful connections. By focusing on the needs of their audience, we helped this client turn their page into a thriving community.
What’s your next step to build a space where your audience feels at home?
