Unlock Your Brand’s PR Power: Danika Daly on How Micro-Influencers Drive Real Sales
Listen to the episode here: 👉 https://youtu.be/HBt6p9eJJ2c?feature=shared
In this episode, I’m thrilled to chat with Danika Daly, PR expert and founder of Danika Daly PR, about building powerful brands through strategic PR and influencer marketing. Danika’s holistic approach combines community, meaningful relationships, and smart influencer selection to deliver major ROI for lifestyle brands. Listen in for her step-by-step insights on launching new products, scaling your influencer marketing efforts, and leveraging social media to create lasting business success.
Inside This Episode, We Discuss:
• Why micro-influencers often deliver better ROI than big-name creators.
• The key steps every founder must take to successfully launch a new product or brand.
• Exactly how Danika evaluates influencers to ensure maximum impact.
• How to effectively leverage Instagram DMs for authentic and lucrative brand partnerships.
• Cost-effective strategies for hosting impactful community events on a limited budget.
• The truth about affiliate marketing and why it’s essential for PR success.
• How brands should thoughtfully engage with social media during sensitive world events.
About Danika Daly:
Danika Daly is the visionary behind Danika Daly PR, known for its comprehensive approach to media placement, influencer marketing, events, and brand partnerships. Featured in Vogue, Forbes, The NY Times, Goop, and more, Danika has earned a stellar reputation for her holistic PR strategies that genuinely move the needle. Named AdWeek’s PR 30 Under 30, she also founded Fashion PR Confidential, a workshop empowering publicists to elevate their brands and careers.
Danika’s Story:
Danika started her PR journey working with top luxury brands before launching her own agency, almost unintentionally. Quickly recognized for her forward-thinking strategies, she embraced influencer marketing before it was mainstream, proving her visionary approach to PR. Today, Danika Daly PR supports brands across fashion, beauty, wellness, and beyond, driving tangible business results through strategic storytelling and powerful partnerships.
Lessons for Entrepreneurs:
Danika emphasizes the importance of authentic relationships, meaningful influencer partnerships, and community-building as foundational strategies. Her top advice? Invest in quality photography, partner strategically to save on costs, and don’t overlook the immense power of Instagram DMs to drive impactful collaborations.
Final Thoughts:
Whether you’re launching your first product or scaling an established brand, Danika Daly’s advice offers clear, actionable strategies to enhance your PR and influencer marketing approach, ensuring your brand resonates deeply with your audience and drives measurable business success.
👉 Subscribe on YouTube: https://lnkd.in/eA3xDsyx
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👉 Find it on your favorite podcast platform: https://lnkd.in/ej_fmNTS
Connect with Danika:
• Instagram: @danikadalypr
• Website: danikadalypr.com
• LinkedIn: Danika Daly
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