Cannabis Branding Secrets: Turning Your Creativity into a Luxury Lifestyle Brand with Allison Kronegard
Listen to the episode here: 👉 https://youtu.be/MgUEd62d6O4?feature=shared
What does it take to launch a category-defining brand—not once, but twice? In this episode, I chat with my dear friend and serial entrepreneur Allison Krongard, founder of WallCandy Arts and co-founder of the luxury cannabis brand Her Highness. Allison embodies what it means to lead creatively and authentically, breaking down barriers in new and challenging industries.
Inside This Episode, We Discuss:
• How Allison built and successfully exited her first company, WallCandy Arts, through creative innovation and a keen understanding of her audience.
• The art of authentically combining aspiration and accessibility in your brand messaging.
• The real-world challenges of running a cannabis brand amid complex regulatory environments—and Allison’s strategies for overcoming these hurdles.
• Why passion and authenticity matter just as much as strategic planning and market positioning in entrepreneurship.
• Allison’s personal wellness journey as a mom, cancer survivor, and passionate advocate for whole-body health.
About Allison Krongard:
Allison Krongard is a serial entrepreneur who first found success with WallCandy Arts, pioneering peel-and-stick chalkboard products and securing multiple patents before a lucrative exit. Today, she is the co-founder and co-CEO of Her Highness, a luxury cannabis lifestyle brand designed exclusively for women. Her Highness has become a top-ranked women’s cannabis brand nationally, celebrated for its commitment to quality, creativity, and authentic connection with its audience.
Allison’s Story:
Allison shares candidly about her entrepreneurial beginnings, from ideation sparked by casual conversations (and a bit of cannabis) to navigating motherhood while building a business from scratch. Her first venture, WallCandy Arts, grew through genuine passion, deep customer understanding, and strategic media exposure, including Oprah Magazine features. Now, with Her Highness, Allison creatively tackles the unique challenges of marketing a luxury cannabis brand, all while advocating unapologetically for women’s pleasure and well-being.
Lessons for Entrepreneurs:
• Creativity and aesthetics are powerful differentiators—use them strategically.
• Authenticity is non-negotiable. Connect deeply with your target audience by understanding their lifestyle, desires, and values.
• Navigating emerging industries requires resilience, adaptability, and willingness to pivot.
• Know your why: passion will sustain you through tough regulatory and market challenges.
• Invest in personal wellness and integrate your life passions into your business for sustained entrepreneurial happiness and effectiveness.
Final Thoughts:
Allison’s journey underscores the power of creativity, authenticity, and resilience. Whether you’re navigating a new market, balancing motherhood with entrepreneurship, or prioritizing your wellness journey, this episode offers valuable lessons for any ambitious entrepreneur seeking lasting success.
Guest Links & Resources:
• Instagram: @herhighnessnyc
• LinkedIn: Allison Krongard
• Website: Her Highness CBD
• Facebook: Her Highness NYC
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