How Rebecca Babicz Builds Profitable E-Commerce Brands with Strategic Social Ads
Listen to the episode here: 👉 https://www.youtube.com/watch?v=GlrQUTr-LZI
In this episode, I chat with Rebecca Babicz, founder of Fall Line Digital and creator of the Female Agency Owner Collective. Rebecca is an expert in growth marketing, focusing specifically on paid advertising strategies that scale purpose-driven e-commerce brands. Her agency specializes in connecting ad creative directly to bottom-line results through smart, data-driven campaigns.
Rebecca’s straightforward, authentic approach has helped countless businesses navigate the complex world of paid social ads and profitably scale their revenue.
Inside This Episode, We Discuss:
• Rebecca’s journey from journalism to organic social and eventually paid growth marketing
• The key differences between organic and paid social media—and how to leverage each strategically
• Why understanding your profit margin is crucial before investing a single dollar in ads
• Practical advice for brands deciding whether to start with organic content or jump into paid advertising
• The science behind stopping the scroll: Rebecca’s tips on creating high-performing, engaging ad creative
• Her proven process for developing ad campaigns, from initial creative ideation to data-informed adjustments
• Insider tips for creators making UGC content specifically for paid ads, including non-negotiables for success
• How brands can scale sustainably without burning through ad budgets, plus Rebecca’s no-nonsense take on ad trends like “ugly ads”
About Rebecca Babicz:
Rebecca Babicz is the Founder of Fall Line Digital, a boutique agency known for blending creativity with analytics to deliver sustainable growth through paid social advertising. Based in Utah, Rebecca balances life as a mom, backcountry skier, and passionate marketer. She specializes in performance-driven campaigns across Meta, Google, and TikTok ads, partnering with purpose-driven e-commerce brands to achieve measurable and lasting success. Her no-fluff approach and commitment to transparency have positioned her as a trusted voice and sought-after expert in the digital marketing world.
Connect with Rebecca Babicz:
• Instagram: @bebabz
• Instagram: @falllinedigital
• LinkedIn: Rebecca Babicz
• Website: falllinedigital.com
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