Social Media Marketing Trends week of August 11th
This Week’s Mindset:
“As you grow older, you will discover that you have two hands, one for helping yourself, the other for helping others.” - Audrey Hepburn
Puerto Rico with the Authentic team was nothing short of amazing.
We all work remotely and coming together in person was a reminder of the magical women on our team.
I am truly impressed by and enjoy being with each individual - they can light up a room with their positivity, kindness, personality, and genuine energy.
This is why they are so good at social media and community management.
Because you have to see the ‘audience’ on the other side for more than a like, or a comment.
You have to remember beyond the content, who it is you are talking to.
You have to want to connect with people and genuinely know how to do so in person. Taking that attitude will make you successful online.
During the trip everyone got certified in the Authentic Community Marketing Methodology. It’s a proven framework for generating loyal brand promoters, that I have used time and time again.
I want to share a little bit of that with you all in our content creator network, so this week’s content prompts are all about content that creates Community.
Trends will be woven in, don’t you worry ;)
Lifting Up Others
WHO/WHAT has helped you along your journey?
How can you give them the spotlight and show them how much you admire / respect / appreciate them?
One of my favorite ways to do this is shouting out people, brands or businesses that have had a positive impact on me.
(Small, local businesses LOVE when you do this for them!)
You can do this in a carousel ‘round up:’
Instead of food, try the people and things that got me through the week: THIS podcast (Screenshot, tag host/guests), this coffee shop, this face mask, this book (tag author), this friend.
Example: Perfect execution of community lift up, This creator’s content focuses almost entirely on featuring others, IIona is getting mad respect across the internet, Speaking of which LOL, My fan girl for Maggie Sellers on TikTok and now we chat
For more prompts like this delivered to your email, join the Authentic Creators Network our ct-based social media marketing agency’s content creator network!
